By Paul Kennedy, Soccer America, Aug. 27, 2013
NBCSN averaged 536,000 viewers — its best weekday audience since the 2012 London Olympics — for Monday afternoon’s Manchester United-Chelsea Premier League match.
Among Men 18-34, NBCSN’s Premier League average audience (147,000) topped all Monday sporting events – finishing 18 percent higher than the second-most watched telecast in the demo (Cincinnati-St. Louis MLB game in primetime on ESPN).
But what stands out in the numbers the NBC Sports group sent out are the Manchester United-Chelsea live streaming figures — not surprisingly, given it was a weekday afternoon event for which many viewers will have been working or otherwise unable to watch on television. (The highly prized demo of males 18-34 who are strong soccer fans will also be more inclined than other demos to watch an event via a streaming device.)
NBC Sports Live Extra’s live stream of the match generated 3,207,658 live minutes and averaged 51.8 minutes. Both are records for EPL streaming on NBC Sports Live Extra and surpassed NBC’s two NFL preseason games this year and every Notre Dame Football stream last season. NBC Sports Live Extra’s EPL streams require verification, while these other streams did not require verification of a cable/satellite/telco subscription.
In live minutes, Manchester United-Chelsea was the second-highest NBCSN stream in NBC Sports Live Extra history, behind only Game 2 of the 2013 Stanley Cup Final (3,236,341). NBC Sports Live Extra, the NBC Sports Group’s live streaming product for desktop, mobile devices and tablets, is offered by nine of the 10 largest cable/satellite/telco providers.
TOP 10 SOCCER CROWDS (AUG. 23-26)
ATT. GAME (COUNTRY)
80,645 Borussia Dortmund-Werder Bremen (Germany)
75,032 Man. United-Chelsea (England)
71,000 Bayern Munich-Nuremberg (Germany)
67,385 Seattle Sounders-Portland Timbers (MLS)
63,574 Hertha Berlin-Hamburg (Germany)
55,256 Sao Paulo-Fluminense (Brazil)
49,662 Newcastle United-West Ham (England)
49,000 Hannover 96-Schalke 04 (Germany)
42,797 Inter Milan-Genoa (Italy)
42,098 Aston Villa-Liverpool (England)